There is no better endorsement than one that comes from someone you trust. 30+ million people watch 5 billion YouTube videos a day and a lot of those viewers have built a bond with the people creating those videos. Companies have realized that they can tap into a huge audience that has already been created by the YouTubers, also called Influencers. By partnering with these Influencers, companies can get their product in front of millions of people and be endorsed by someone that their followers trust.
Through services like Makrwatch, you are able to search for channels or influencers that fit criteria like subscriber size, demographics or their engagement rating. This is a massive time saver and will give you enough information to get you started.
How do you make sure you get what you pay for, meaning audiences engaging with your brand? Phrased differently, how do you make sure you incentivize the right behaviors of the YouTube influencer to create a catalyst for engagement?
As it turns out, you can use Incentive Automation platforms like Fielo to do more than just reward your customers and partners, you can also use it build your social advocacy program. Your automated program can reward influencers for the amount of posts or videos they create. But what makes it even more powerful is the ability to reward the engagement and behaviors behind the engagement. You could reward the influencer for every comment posted, for every “like” received or every post shared. You could even take it a step further and have a lead referral program built in, so that every lead generated from that content could be rewarded.
The possibilities are endless, it is really up to how creative you want to be.
For more information on building a social advocacy management solution, or on Fielo’s incentive automation platform, reach out to our expert team at firstname.lastname@example.org.