Transform every partner engagement into measurable business growth.
Pool Equipment Manufacturer
In the U.S., a global pool equipment company needed to rebuild a loyalty program suffering from poor data quality and limited control.
The Solution
We implemented a paid membership program with multiple reward tiers, including invoice uploads and engagement activities.
Heating Equipment Manufacturer
A manufacturer of heating and hot water systems wanted to improve relationships with contractors in a complex distribution network.
The Solution
We introduced a mobile-friendly rewards program for contractors, providing incentives for engagement and enabling better data visibility.
Improved
distributor insights
Improved
positioning
Reseller Incentive Program
A global tire manufacturer wanted to implement an incentive program for its distributors and resellers in Brazil.
The Solution
We created an effective channel incentive program rewarding sales performance with travel, gifts, and merchandise.
Increased
Reseller participation
+25%
volume
Agricultural Incentive Channel
A global agrochemical and seed producer needed a solution capable of managing complex global incentive programs for growers.
The Solution
We implemented a Salesforce-native program supporting multi-behavior incentives across different regions and countries.
+17%
share of wallet
+$20M
revenue
Insurance Brokers Engagement
An insurtech provider in the U.S. wanted to strengthen relationships with independent brokers and encourage product adoption.
The Solution
We developed an automated incentive program where brokers earn points for converting at least 20% of quotes into sales.
Increased
quote activity
Improved
broker performance
Audio Technology Manufacturer
An audio technology company in the US wanted to strengthen relationships with universities.
The Solution
We created a collaborative incentive program where multiple university departments contribute to shared rewards based on collectively adopting the brand's solutions.
Electric Products Partners
Global energy leader needed simpler worldwide partner recruitment and visibility.
The Solution
A program incentivizing partner interactions via e-learning, lead/opportunity management, and purchases.
3,000+
extra trainings
+240%
monthly access
Steel Distributor Chain
Global Steel Giant sought to unify its B2B relationship strategy in Brazil.
The Solution
We built a program with points accelerators for every purchase, plus personalized missions unlocking benefits and events for both sellers and customers.
Gamification in Tires Sales
Global tire maker needed to unify more than 20 incentive campaigns in the Brazilian market.
The Solution
We provided a single platform for all their campaigns, with built-in gamification for sales rep training and engagement.
Improved data
at reduced cost
Increasing sales
with resellers
Unifying Retailer Initiatives
Water filtration leader in the US needed to gather info about their retailers and unify loyalty initiatives.
The Solution
We deployed a multi-member model where employees scan installed products (via QR code) with the mobile app, aggregating points at the dealership level.
Above-average
redemption
Year-1
goals achieved
Tire Distributor Channel
India's giant tyre manufacturer wanted to reach two audiences (shop owners and mechanics) seamlessly.
The Solution
We created two programs on one platform, rewarding distinct behaviors for each audience to achieve company goals.
290%
behavior uplift
Networking Distributor Channel
Brazilian security/networking company wanted to strengthen ties with their resellers.
The Solution
We connected distributors, dealers, resellers, and service reps via an incentive program, awarding points for sales, redeemable for consumer goods, branded gifts, or training.
116%
revenue growth
110%
seller sign-ups
TRUSTED BY LEADING BRANDS WORLDWIDE
Built for scale.
Proven results
The platform powering channel programs for the world's leading brands.
13
Years of product development
100+
Satisfied customers
32M
Program members globally
5B
Dollars transacted
Proven
ROI impact
Track dollar-for-dollar attribution from loyalty activities to revenue outcomes.
Unified
partner experience
Single branded portal combining learning, marketing, incentives, and rewards.
Multi-touch
attribution
Prove which marketing investments, training, and incentives drive real pipeline.
Frequently asked questions
What is a channel partner program?
Channel partners (dealers, retailers, distributors, agents) are the customer-facing extension of your company. A channel partner program equips them with the knowledge, resources, and tools to represent your company and its solutions at the highest level.
How does a channel partner program benefit my business?
A good channel partner program will: 1. Provide customers a great experience (CX) 2. Reduce sales and support costs 3. Build your brand 4. Expand your market.
How do I onboard channel partners into our program?
Onboarding begins with learning. Many of our customers use our Channel Learning product to educate their channel partners about the company and program.
What activities or behaviors can I reward through the platform?
You can incentivize and reward not just sales activities, but marketing, service provisioning, and learning as well.
Can channel partners earn rewards based on sales or other KPIs?
You can incentivize channel partners with points, rebates, or rewards for type (lease, purchase, renewal, expansion, net new) and size of sale, sales close time, and referrals.
How does the redemption process work for channel partners?
Channel partners have access to an e-store-like catalog, where they use their points as currency to purchase rewards or credits.
Is there a tiered or segmented partner reward structure?
Tier definition is a primary feature. You can define as many channel partner tiers as you want, based on whatever criteria best suits your and your partners' needs. In addition, you can define segments (independent of tiers) for targeted short-term incentives.
How secure is the platform and how is channel partner data protected?
Fielo's products are fully SOC 2 and GDPR compliant.
What types of rewards can be offered?
Reward types include rebates, gift cards, services, merchandise, experiences, etc.
How can I measure ROI and the impact of my channel partner program?
The Fielo Channel Suite has KPIs built into the product that you can select and configure according to your goals.
Ready to empower your channel partners?
Talk to a Fielo expert and see how our Channel Performance Suite can transform your partner ecosystem and drive measurable revenue growth.
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