Turn your customers into brand ambassadors by rewarding engagement, referrals, and other key behaviors.
Unlock word-of-mouth at scale with a smart strategy
At the intersection of behavioral economics and technology, our solution triggers word-of-mouth, social likes, and reviews.
Easy program creation
Get a flying start configuring rewards programs with intuitive step-by-step guidance.
Create multiple programs tailored to brands, regions, and divisions
Define rules for advocacy activities like referrals, reviews, and social shares
Adapt programs post-launch for ongoing optimization
Flexible rewards
Motivate customers with diverse incentives, from gift cards to custom perks.
Build engagement tiers to encourage repeat advocacy
Reward key behaviors such as referrals, content sharing, and surveys
Align rewards with customer interests for higher participation
Multi-channel outreach
Reach customers via email, WhatsApp, SMS, and more.
Leverage AI for personalized messages that boost engagement
Track activities automatically across channels
Incentivize word-of-mouth, social posts, and peer recommendations
Frequently asked questions
What is customer advocacy and why is it important?
Customer advocacy is when satisfied customers actively promote your brand to others. This is extremely important because it can boost sales and brand reputation through credible, peer-driven recommendations.
How does the advocacy program identify potential advocates?
Advocacy programs identify advocates by tracking positive engagement, purchase history, feedback, and social channel activity, focusing on customers who show loyalty and enthusiasm for your brand.
What activities or behaviors can customers be rewarded for (referrals, reviews, referrals)?
Customers can be rewarded for referrals, writing reviews, sharing social posts, participating in surveys, completing training, and other behaviors you find to be relevant to help promote your brand.
How do advocates earn rewards or points?
Advocates earn rewards or points through defined program rules for specific activities, such as completing referrals or sharing approved content, with automatic tracking and instant recognition.
What reporting and analytics are available to track advocate performance?
Fielo provides a full set of tools for real-time data on advocate activity, campaign results, and ROI, making it easy to monitor performance and optimize strategies.
How is customer data secured in the advocacy platform?
Fielo secures customer data using best practices, including encryption, privacy policies, and compliance with major standards to protect personally identifiable information.
What types of rewards can be offered to advocates?
Rewards may include gift cards, discounts, exclusive access, prepaid cards, special products, experiences, or custom perks that align with customer interests.
Can I change advocacy program rules after launch?
Fielo lets you change advocacy program rules post-launch, allowing you to adapt scoring, activities, and rewards as needed.
How do I measure the ROI of my customer advocacy program?
ROI is typically measured using analytics dashboards that track advocate-driven conversions, referrals, engagement rates, and revenue directly attributed to the program.
What support do you provide to help design and grow the advocacy program?
Fielo offers step-by-step wizards, expert guidance, multi-channel communication tools, and ongoing support to help you configure, launch, and expand your advocacy initiatives.
Ready to spark exciting word-of-mouth?
Talk to a Fielo expert and see how customer advocacy can trasnform satisfied customers into brand ambassadors.
