Prompt your customer loyalty vision

Q: What is a customer loyalty management platform?

A customer loyalty management platform is a software solution that enables businesses to design, launch, and scale loyalty programs to boost customer engagement and retention.

Q: How can I create and configure a loyalty program (points, tiers, rewards)?

With Fielo's platform, you can create and configure loyalty programs using AI-assisted design tools that reduce traditional design cycles from months to days, allowing you to define points, tiers, and rewards structures.

Q: Can I run multiple loyalty programs at once?

Yes, Fielo's platform supports running multiple loyalty programs simultaneously, enabling you to manage different programs for various customer segments or brands.

Q: How do customers earn points, and what actions trigger point accrual?

Customers can earn points through various actions such as purchases, engagement with content, registrations, surveys, comments, newsletter subscriptions, and other customizable behaviors defined in your loyalty program.

Q: Can I define and customize earning rules (e.g., by segment, spend, behavior)?

Yes, Fielo's platform allows you to define and customize earning rules based on customer segments, spending levels, behaviors, and other criteria to create personalized loyalty experiences.

Q: How do I redeem points and set up redemption rules?

The platform provides tools to set up redemption rules and create a member portal where customers can track their points and redeem them for rewards such as discounts, products, gift cards, or exclusive experiences.

Q: Do loyalty points expire?

Point expiration policies can be configured within the Fielo platform according to your program requirements and business rules.

Q: Can I manually add or remove points from a customer's balance?

Yes, administrators can adjust customer point balances manually - for example, to resolve disputes or reward special actions - through the program dashboard.

Q: What types of rewards can I offer (discounts, gift cards, experiential rewards)?

With the Fielo platform, you can offer a range of rewards such as discounts, free products, digital gift cards, exclusive experiences, early access, or tailored perks based on customer preferences.

Three products.

Endless possibilities

One customer loyalty platform, three connected products, and
endless ways to build stronger customer relationships.

Loyalty Management

Define a business goal and Fielo's AI-powered loyalty management software will present a full program structure.

Explore Loyalty Management

Communications Engine

Unify multi-channel messaging with AI personalization to skyrocket engagement.

Explore Communications Engine

Learning Hub

Teach customers about your products and reward their interactions.

Explore Learning Hub

The art

of the possible

From luxury hotels to global healthcare, see how brands run loyalty programs that turn every customer interaction into lasting loyalty.

Health & Nutrition Learning

A global healthcare company wanted to engage pregnant women and mothers through educational content in Mexico, Colombia, and Peru.

The Solution

We implemented a program incentivizing registration and expert content consumption, plus purchase behavior analysis and surveys.

600% growth

program licenses

Expanded to

9 countries

Hospitality Loyalty Delights

A global luxury hotel group in India wanted a loyalty engine flexible enough to support personalized benefits and evolving program rules.

The Solution

We implemented a surprise-and-delight program, allowing members to receive tailored experiences based on their status.

Cosmetics Retail Group

A major beauty retailer in Brazil needed to automate an existing loyalty program.

The Solution

We implemented an automated digital system designed to scale engagement across the brand's large customer base.

Successful

program launch

Expanded to

additional brands

Transportation Company Engagement

One of the largest passenger transportation companies in Mexico needed to modernize an existing loyalty program.

The Solution

We automated the loyalty mechanics, allowing passengers to earn points based on distance traveled and redeem them for free trips.

News & Media Publisher

The major media company in Brazil wanted to scale its digital engagement platform and improve relationships with readers.

The Solution

We developed a points-based loyalty program rewarding interactions, including subscriptions, comments, surveys and engagement with digital content.

Reduced

reader churn

93%

app usage

Railway Passengers Program

A major French rail operator wanted to attract younger passengers and encourage them to adopt an unlimited travel card.

The Solution

We implemented an engagement program designed to increase adoption, improve customer satisfaction and reduce churn, while leveraging their investment in a major digital platform.

News Loyalty Approach

An Arab world’s leading financial news portal wanted a centralized way to engage its customers.

The Solution

A comprehensive strategy incentivizing readers for registration, comments on posts/articles, newsletter subscriptions, surveys, and more.

Quick Service Restaurant Chain

Global fast-food chain sought deeper consumer engagement via a loyalty program in the Brazilian market.

The Solution

Our platform enabled the client to create interactions alongside the consumer's purchase journey (seasonal and recurring challenges), leading to personalization, engagement and growth in sales.

12M

members

$153M

eligible sales

Oil & Gas Distributor

Colombia’s largest fuel distributor aimed to grow loyal customers 5 times
over 4 years.

The Solution

We launched a gamified, segmented loyalty program with ongoing promotions in just 4 months. It incentivized transactions across gas stations via tailored rewards.

+2%

market share

3M+

members

Retail Supermarket Chain

A major supermarket chain in Uruguay needed to automate its manual
points program.

The Solution

Our platform automated points management, enabling a multi-tier program that incentivized purchases and redemptions across the full loyalty cycle.

127K

members

$1000

members purchase

Apparel Retail Hub

A clothing retailer operating in Australia, New Zealand and South Africa
needed to manage 4 different brand programs and POVs.

The Solution

During a digital transformation uniting IT, CRM, and Marketing teams, we delivered a single platform for all 4 programs with seamless online/in-store connectivity.

+2%

market share

$5M

sales impact

Luxury Car Owners Rewards

A luxury global auto brand wanted to reward their Beijing (China) B2C
store shoppers.

The Solution

We created a member portal for points tracking and redemptions for all customers, allowing them to redeem products in the brand's special store.

Successful

rollout

TRUSTED BY LEADING BRANDS WORLDWIDE

Built for scale.

Proven results

A customer loyalty platform powering loyalty programs for the world's leading brands.

The platform powering loyalty programs for the world's leading brands.

13

Years of product development

100+

Satisfied customers

32M

Program members globally

5B

Dollars transacted

70% faster

program design

Al-assisted design reduces traditional design cycles from months to days.

Real-time

behavior tracking

Monitor member actions and optimize loyalty programs in real time with AI-powered insights.

Launch in days,

not months

Fielo's loyalty program software takes you from concept to a live program in as little as 15 days.

Proven

ROI impact

Track dollar-for-dollar attribution from loyalty activities to revenue outcomes.

Enterprise grade

security

Tier-1 cloud infrastructure and security compliant with ISO 27001 and SOC 2.

20+ countries

deployed

Multi-language support and localization for global loyalty programs.

Fielo Loyalty Copilot

Prompt your vision

Co-create and manage your loyalty program with Fielo Loyalty Copilot.

Most loyalty management software treats AI as a marketing checkbox. Fielo Loyalty Copilot is different, it's the engine. It learns your business, recommends proven structures, predicts churn before it happens, and catches fraud in real time.

Conversational Loyalty Blueprint Creator

AI-recommended programs, rules & segments

Continuous optimization engine

Predictive analytics & churn prevention

Frequently asked questions

Everything you need to know about choosing customer loyalty
software and running a program that actually works.

What is a customer loyalty management platform?

A customer loyalty management platform is a tool for designing, managing, and analyzing loyalty programs, helping businesses increase customer engagement by offering rewards, discounts, and incentives to retain and attract customers.

Fielo goes beyond that. As an AI-native platform, it acts as a Loyalty Copilot, helping companies build, manage, and optimize loyalty programs with speed and intelligence.

How can I create and configure a loyalty program (points, tiers, rewards)?
A robust platform will let you set program rules, tiers, and rewards through an admin dashboard. Just define how customers earn points, set tier thresholds, and choose available rewards according to your business goals. 

With Fielo, from the first login, the Loyalty Copilot learns about your business and tailors insights and suggestions to your industry and goals. The AI guides users by recommending proven models, complete with ideal structures, rules, and rewards

Can I run multiple loyalty programs at once?

Yes, modern loyalty platforms allow businesses to launch and manage multiple programs at the same time, each customizable for different customer segments or objectives.

Our flexible Fielo platform lets you design and manage virtually any type of program. This includes points-based systems, aspirational tiers, gamification, and personalized, criteria-based segmentation.

How do customers earn points, and what actions trigger point accrual?
Customers typically earn points by completing actions like purchases, referrals, social media engagement, or reaching milestones defined by the program’s rules.

With Fielo, you simply define a business goal, and your Loyalty Copilot will recommend a complete, pre-filled program structure to achieve it. This allows you to launch customized campaigns aligned with your customers' interests and your brand objectives.

Can I define and customize earning rules (e.g., by segment, spend, behavior)?

An efficient system supports custom earning rules, letting you assign points based on spending, customer tier, specific behaviors, or even segment-specific actions.

With the Fielo platform, you have the autonomy to create rules that best serve your business objectives, but always with suggestions from the Loyalty Copilot to optimize the program.

How do I redeem points and set up redemption rules?
Program administrators can configure redemption thresholds, set eligible rewards, and define when and how customers can exchange points for chosen benefits.

With the Fielo platform, you have the autonomy to create rules that best serve your business objectives, but always with suggestions from the Loyalty Copilot to optimize the program.

Do loyalty points expire?

Most loyalty programs let you set expiration rules for points, such as after a set period of inactivity, or within a fixed timeframe, based on your business policy.

With the Fielo platform, you have the autonomy to create rules that best serve your business objectives, but always with suggestions from the Loyalty Copilot to optimize the program.

Can I manually add or remove points from a customer’s balance?
Yes, administrators can adjust customer point balances manually - for example, to resolve disputes or reward special actions - through the program dashboard.

Is there a way to export transaction history or points expiration data?

Fielo platform typically supports exports of customer activity, transaction records, and points data for analysis or regulatory compliance.

What types of rewards can I offer (discounts, gift cards, experiential rewards)?
With the Fielo platform, you can offer a range of rewards such as discounts, free products, digital gift cards, exclusive experiences, early access, or tailored perks based on customer preferences.

Ready to build AI-native loyalty?

Talk to a Fielo expert and see how our Customer Loyalty Suite can transform your engagement strategy and drive measurable revenue growth.