5 top social media tips for manufacturers

By Anna Sophie Gross Mar 28, 2017

Every manufacturer is now aware that if they want to gain and maintain credibility in the market, they need to have a strong social media presence. We’ve listened to advice from digital specialists and hand-picked five of the most important take-away messages for boosting your brand’s online presence.

How to evaluate your resellers beyond revenue… brand advocacy      

By Anna Sophie Gross Mar 27, 2017

This post explains how manufacturers can incentivize revenue-driving brand advocacy from their resellers. It's the fourth and final part of our series on looking beyond 'quantity of sales' when rewarding contractors, distributors and vendors.

How do I evaluate my resellers beyond revenue?... Education

By Anna Sophie Gross Mar 24, 2017

Manufacturers, find out how to incentivize and reward your resellers for educating themselves. This is the third part of a four part series about ways you can track, evaluate and reward your resellers on activities other than quantity of sales. 

How do I evaluate my resellers beyond revenue? ... Sales Performance

By Anna Sophie Gross Mar 22, 2017

Manufacturers, check out our post on the importance of assessing your resellers' overall sales performance. It's the second in our four part series on how to avoid the trap of only rewarding and incentivizing distributors, sellers and marketers for quantity of sales!