How to evaluate your resellers beyond revenue… brand advocacy      

By Anna Sophie Gross Feb 9, 2018

This post explains how manufacturers can incentivize revenue-driving brand advocacy from their resellers. It's the fourth and final part of our series on looking beyond 'quantity of sales' when rewarding contractors, distributors and vendors.

Using Information as a unique channel partner reward currency [+ Download our Free Guide]

By Anna Sophie Gross Jan 31, 2018

In our newest eBook, designed specifically for manufacturers, we explain why you need to be sharing your extremely valuable information about consumer habits and interests with your channel partners, equipping and empowering them with knowledge that will enable them to sell more products and become more effective brand advocates

Incentive & Loyalty Automation ROI: The Devil's in the Details

Jan 25, 2018
The return on investment (ROI) on any technology investment can be difficult to ascertain.  On the cost (investment side), the software costs themselves...

Are you finding and rewarding the right channel partners?

By Anna Sophie Gross Jan 24, 2018

We all know it’s really important to invest in channel partners, but the trick of the trade is investing in the right ones in the right way. That isn’t so easy. In this post we lay out a few market wisdoms about how you can select and invest in the most opportune partnerships which will generate the greatest ROI.