This post explains how manufacturers can incentivize revenue-driving brand advocacy from their resellers. It's the fourth and final part of our series on looking beyond 'quantity of sales' when rewarding contractors, distributors and vendors.
In our newest eBook, designed specifically for manufacturers, we explain why you need to be sharing your extremely valuable information about consumer habits and interests with your channel partners, equipping and empowering them with knowledge that will enable them to sell more products and become more effective brand advocates
We all know it’s really important to invest in channel partners, but the trick of the trade is investing in the right ones in the right way. That isn’t so easy. In this post we lay out a few market wisdoms about how you can select and invest in the most opportune partnerships which will generate the greatest ROI.