It’s always important to remember that a brand isn’t what you say it is from your head office, it’s what your channel partners say it is. So if you want them to be consistent in the way they showcase your brand, you need to be consistent in the way you portray it to them – everything needs to have the same look and feel.
Through-channel marketing is the practice of engaging the channel to extend and amplify a firm’s marketing campaigns and activities, harnessing your partners as brand advocates, using brand compliant resources and strategies.
If it’s higher volume of sales you’re looking for from your contractors, sellers and distributors, you’re definitely part of a very popular club. The good news is that engagement software is perfectly tailored to enable suppliers to drive and incentivize higher sales volumes from their seller base.
Incremental reward functions create incentives along deal processes from first interest, when a new lead is created, through to qualified lead, when an opportunity is created, and finally to sales order processing. Opportunities can be divided into several stages to suit the unique deal registration trajectory at each company.