Businesses are learning that simply offering post-sale rewards to partners is too much of a short-term strategy which doesn’t generate tangible, long-term results. That’s where ‘loyalty engineering’ comes in – a new strategy whereby companies reward a host of pre-sale behaviors, to form a more strong and sturdy foundation for business performance in the future.
Highly intelligent technological software has played a vital role in the shift away from traditional sell = win models of channel incentivization, towards rewarding more subtle pre and post-sale bahaviors. In this post we show how technology founded on PRM software plays an invaluable supportive role throughout the loyalty process – doing all the leg work so you can stick to the areas of business you excel in.
In our last article we spoke about the first phase of creating a loyalty program - mapping. Today, we’ll talk about the second and most important phase of all - planning. Check out how to break your plan down to make sure you're covering all the bases.
Many companies still believe that loyalty activities can only be directed towards small sellers or customers. We want to show that loyalty tactics can be aimed at different channels in diverse sectors of the market, in accordance with the interests of each organization.