Creating Incentive Programs using a Loyalty Canvas Methodology

By Alexandre Pires and Anna Sophie Gross Feb 17, 2016

Learning to use the Loyalty Canvas methodology to create or improve your incentive and loyalty programs.

How to Create an Effective Loyalty and Incentive Program – part 1

By Alexandre Pires and Anna Sophie Gross Feb 17, 2016

We divide the process of loyalty program creation, implementation and execution into four stages: mapping, planning, implementation and operation. This post will discuss the first stage.