Highly intelligent technological software has played a vital role in the shift away from traditional sell = win models of channel incentivization, towards rewarding more subtle pre and post-sale bahaviors. In this post we show how technology founded on PRM software plays an invaluable supportive role throughout the loyalty process – doing all the leg work so you can stick to the areas of business you excel in.
In our last article we spoke about the first phase of creating a loyalty program - mapping. Today, we’ll talk about the second and most important phase of all - planning. Check out how to break your plan down to make sure you're covering all the bases.
Many companies still believe that loyalty activities can only be directed towards small sellers or customers. We want to show that loyalty tactics can be aimed at different channels in diverse sectors of the market, in accordance with the interests of each organization.
When operating in industries where products can be perceived as commoditized, i.e. with minimal differentiation and loyalty to a specific brand, incentivizing desired behavior goes well beyond the end user. It relies on a company's understanding of each member of the sales "chain", and its ability to target each channel with unique and relevant incentivization vehicles and programs to drive desired outcome.