In our last article we spoke about the first phase of creating a loyalty program - mapping. Today, we’ll talk about the second and most important phase of all - planning. Check out how to break your plan down to make sure you're covering all the bases.
Many companies still believe that loyalty activities can only be directed towards small sellers or customers. We want to show that loyalty tactics can be aimed at different channels in diverse sectors of the market, in accordance with the interests of each organization.
When operating in industries where products can be perceived as commoditized, i.e. with minimal differentiation and loyalty to a specific brand, incentivizing desired behavior goes well beyond the end user. It relies on a company's understanding of each member of the sales "chain", and its ability to target each channel with unique and relevant incentivization vehicles and programs to drive desired outcome.
Hi and welcome to our new Fielo blog. Here, we will bring you relevant information about channel incentivization and loyalty, with subject matter expertise, best practices and useful articles that come from numerous successful global implementations of our Incentive Automation software for Channel organizations