In this article we’re going to walk you through a five step guide on how to align your marketing strategy to the natures and aspirations of modern day channel partners. When confronted with your incentive program they should see a reflection of their own character and behaviors smiling back at them.
If your company works with channel partners the surest way to grow vendor revenue and achieve your goals is through targeted and expertly designed marketing campaigns directed at your affiliates. With this in mind, we’ve decided to offer you four of our most valued pearls of wisdom when it comes to designing an effective channel marketing campaign.
Creating and managing an efficient loyalty or incentive program is often a hugely complex task. That's why we’ve created a series of articles covering the creation, implementation and execution phases of the development process. Today, in our third installation, we cover the two final phases of the process: implementation and operation.
Businesses are learning that simply offering post-sale rewards to partners is too much of a short-term strategy which doesn’t generate tangible, long-term results. That’s where ‘loyalty engineering’ comes in – a new strategy whereby companies reward a host of pre-sale behaviors, to form a more strong and sturdy foundation for business performance in the future.