If you want your channel partners to promote your products over others, speak knowledgeably about your offerings and rise to more complex marketer-seller capabilities, you need to make sure they’re well-trained and educated!
Find out how you can turn your resellers and purchasers into top class brand advocates
It’s always important to remember that a brand isn’t what you say it is from your head office, it’s what your channel partners say it is. So if you want them to be consistent in the way they showcase your brand, you need to be consistent in the way you portray it to them – everything needs to have the same look and feel.
Through-channel marketing is the practice of engaging the channel to extend and amplify a firm’s marketing campaigns and activities, harnessing your partners as brand advocates, using brand compliant resources and strategies.