What is your channel incentive program maturity score?

Want to know how your Channel Incentive program rates compared to industry best practices?  Take the Self-Assessment here (about 10 minutes) and you will get:
- An aggregate score between 0 and 100, according to how your program rates in terms of: the activities/behaviors you incentivize; how you segment your channel partners; your reward scheme; your communications strategy regarding your program and partners’ performance; and the management-governance approach you take to program design strategy, resources, tooling/technology.
- A PDF report of your scoring, along with tips on how you can up your  channel incentive game.

General

How many channel partners (companies) do you have?

General

Across which regions?

General

How many incentives do you field to your channel partners in a year's time?

General

Do you allow channel partners to stack incentives?

General

Do you cap the amount of points that can be earned?

Behaviors

Do you incentivize your channel partners for each sales-related action they perform? (E.g., each opportunity closed, each opportunity registered, each demo given)

Behaviors

Which sales behaviors do you incentivize?

Behaviors

Do you incentivize your channel partners for multiple actions over a period of time? (E.g., each opportunity closed, each opportunity registered, each demo given)

Behaviors

Which sales behaviors do you incentivize over a period of time?

Behaviors

Do you incentivize your channel partners for each marketing-related action they perform? (E.g., each lead generated, each campaign completed, each request for MDF)

Behaviors

Which marketing-related action do you incentivize?

Behaviors

Do you incentivize your channel partners for each time they engage with you? (E.g., log into your portal, attend an event, use Chatter)

Behaviors

Do you provide your channel partners a means to monitor their performance? (E.g., progress bar, leaderboard, reports)

Segmentation

Do you segment your channel partners according to certain criteria? (E.g., geography, partner company size, training certifications)

Segmentation

How do you segment your channel partners?

Segmentation

Do you target specific incentives to specific partner segments?

Segmentation

How many channel partner segments do you have?

Rewarding

Do you reward your channel partners at the company level?

Rewarding

What type of rewards do you offer to your channel partners at the company level?

Rewarding

Do you reward your channel partners at the individual employee level?

Rewarding

What type of rewards do you offer to your channel partners at the individual employee level?

Rewarding

Do you budget for how much your rewards will cost?

Communications

Do you have a predefined communications protocol for your incentives?

Communications

Do you give channel partners the ability to opt in or opt out of participating in an incentive?

Communications

From the list below, select the communications messages that you use

Management

How do you manage your incentive program

Management

How long does it take to launch a new incentive?

Management

Do you operate multiple incentive programs? (E.g., for each region, for each business unit)

Management

Do you have a dedicated person that oversees or manages your incentive program?

Management

Do you have a system for managing your communications, information and incentives for your channel partners? (E.g., a PRM, a dealer management system)

Success Metrics

What percentage of your channel partners participate in your incentive program?

Success Metrics

Of those that participate, what percentage of your channel partners achieve the goals you set out for them with your incentives?

Success Metrics

How do you measure program success?

Results

Your incentive program maturity score

0-49
50-89
90-100
?

Download your detailed results

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