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Winning the hyper-competitive channel partner market

Winning the hyper-competitive channel partner market

Engaging customers is not the only competitive factor that you face today. You also have to face the battle for the channel partners that directly engage with and service those customers. But winning a channel partners’ loyalty is not an easy thing to do. Companies like yours depend on partners to generate sales and revenue, so a program that can engage, and keep them engaged, is imperative.

In this webinar, we will explore how you can design a channel incentive program that vaults you to the top of partners’ “attention boards” for the short term, and garners their loyalty for the long term. Specifically, we will cover:

• Partner loyalty defined, and loyalty measurement proxies
• Short-term vs long-term incentivization models
• Persona incentivization targeting

Watch now to gain new perspectives on how to engage your channel partners, keep them enagaged, and grow their consumption.