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Putting the power of loyalty in customer’s hands

Putting the power of loyalty in customer’s hands

Too many customer loyalty programs are limited by the ways customers can express their “loyalty.” Most programs are one-dimensional—customers are typically recognized and rewarded only for how much they purchase.

This webinar will explore the potential for growing your customer loyalty program and, indeed, your customers’ loyalty, by giving customers a voice in how they value their business with you. We’ll discuss topics including:

• Customer choice – giving customers multiple ways to prove their value to you: how often they purchase, when was their last purchase, what’s their average purchase transaction size, etc.
• Gamification – how to build game mechanics into your customer loyalty program to drive higher participation and renewed energy
• Behavioral loyalty – the importance of rewarding customers for behaviors above and beyond their purchases

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