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Partner Program: The Complete Guide


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The channel partner/vendor relationship can get pretty complicated which is why building a Channel Partner program is not only efficient but also powerful. Even some of the biggest manufacturing and tech companies, including Microsoft, VMWare, Caterpillar, and thousands of others, have invested their time and money into building one. According to Crossbeam, 93.1% of organizations have said that the partnership they create has a measurable impact on revenue. Additionally, within 61.1% of those organizations, the leadership looked at channel partner leaders as their peers.

Despite all of the positives, creating a successful one can be difficult to execute. It takes time, effort, and most importantly, strategic planning.

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