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Driving channel productivity to new heights: 4 incentive program planning best practices

Driving channel productivity to new heights: 4 incentive program planning best practices 1

Enabling channel partner productivity and increasing revenue are the main reasons companies implement channel incentive programs. However, many of these programs don’t fulfill the goals they were created to meet. So what are the barriers that are hindering program success?

Channel partners report that the incentive programs they participate in are too general, too repetitive, too vague, and too complicated. But these challenges can be overcome with careful planning and preparation. Join us for this informative webinar and learn about the tools you need to drive your channel incentive program to new ROI heights including:

• Adding behaviors to your program to address partners’ strengths and weaknesses
• Using short-term incentives to spur long-term programs
• Linking a communication plan with your program plan
• Personalizing programs to complement you partners’ business plans

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