CEAT Implements Fielo Salesforce-Native Loyalty and
Incentive Automation Platform as Part of its Digital
Transformation

To maintain the company’s competitive position as one of India’s leading tire manufacturers, CEAT Chief Digital
Officer Ritesh Arora needed to transform its customer experience. Arora’s key strategic objective: strengthen the
company’s relationship with its dealer network through a cutting-edge loyalty and incentive program.

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