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CEAT case study

CEAT Implements Fielo Salesforce-Native Loyalty and
Incentive Automation Platform as Part of its Digital

6 Reasons to Strive for Customer Advocacy 2

To maintain the company’s competitive position as one of India’s leading tire manufacturers, CEAT Chief Digital
Officer Ritesh Arora needed to transform its customer experience. Arora’s key strategic objective: strengthen the
company’s relationship with its dealer network through a cutting-edge loyalty and incentive program.

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