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Everything you need to create a convincing case to implement a customer loyalty program

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The business case for a consumer loyalty program

What Is An Incentive Program?

With Fielo, you get a modern Loyalty and Incentives Platform with which you can create and manage innovative programs to more deeply engage customers and partners, and outdo the competition. Fielo’s Loyalty and Incentives Platform presents the program management process as 6 integrated “building block” functions — targeting, behaviors, incentive rules, rewarding, communications, and analytics — so the time to create new incentives is measured in minutes or hours, not days or weeks. In a nutshell

The business case for a consumer loyalty program

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With a well-crafted loyalty program, you can increase customer loyalty, drive valuable behaviors, increase market share and reach business goals

Los Seis Componentes Básicos de un Poderoso Canal de Programa de Incentivos

Con Fielo, obtiene una plataforma moderna de fidelidad e incentivos con la que puede crear y administrar programas innovadores para involucrar más profundamente a los clientes y socios, y superar a la competencia. La plataforma de incentivos y fidelidad Fielo presenta el proceso de gestión del programa como 6 funciones integradas de “bloques de construcción”: segmentación, comportamientos, reglas de incentivos, recompensas, comunicaciones y análisis, por lo que el tiempo para crear nuevos incentivos se mide en minutos u horas, no días o semanas. Brevemente

Orientación, comportamientos, reglas de incentivos, recompensas, comunicaciones y análisis, por lo que el tiempo para crear nuevos incentivos se mide en minutos u horas, no en días o semanas. Brevemente

1) segmentación, comportamientos, reglas de incentivos, recompensas, comunicaciones y análisis, por lo que el tiempo para crear nuevos incentivos se mide en minutos u horas, no en días o semanas. Brevemente

1) segmentación, comportamientos, reglas de incentivos, recompensas, comunicaciones y análisis, por lo que el tiempo para crear nuevos incentivos se mide en minutos u horas, no en días o semanas. Brevemente

  • Calculations
  • Details

# of partners

Expected participation with Fielo

  • 0
  • 100%

Forecasted number of opportunities (per partner)

Forecasted average deals size

Expected participation with Fielo

  • 0
  • 100%

Deal close rate with Fielo / participating partner

  • 0
  • 100%

Forecasted number of opportunities (per partner)

Net revenue uplift

$11,400,000

ROI

1900%

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Currently

With Fielo

Number of deals that close per year / all non-participating partner

1,000 200

Number of deals that close per year / all participating partner

0 800

Total number of deals that close per year / all partner

0 800

Revenue

Yearly revenue generated / all partners

$25,000,000 $37,000,000

Revenue uplift - total

- $12,000,000

Rebates

Rebate cost for deal close time

- $600,000

Revenue - total

$100,750,000

Revenue - total

$100,750,000

ROI

1900%

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  • Calculations
  • Long-term results

See how your payments change over time for your 30 year fixed loan term

At year 1

Average Customer Transaction

Expected increase customer transaction

Number of Transactions per customer

Expected increase in number transactions

Number of Customers

Percentage of revenue destined to Marketing

Decrease in marketing spenditure over time

Expected increase in Customer Database

Percentage of marketing destined to customer acquisition

average Cost of reward per customer

Increase in reward cost per year

Percentage of marketing destined to customer acquisition

Cost of reward per customer

Difference in Revenue
comparing with Fielo

$19.984.656,00

Percentage uplift with Fielo

4,43%

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See how your payments change over time for your 30 year fixed loan term

At year 1

Currently

With Fielo

Average transaction

$240,000 $240,000

Number of Transactions per customer per year

$240,000 $240,000

Number of Customers beginning year

$240,000 $240,000

Forecasted revenue per customer per year

$240,000 $240,000

Forecasted revenue in total - yearly

$240,000 $240,000

Percentage of revenue destined to Marketing per year

$240,000 $240,000

Marketing budget per year

$240,000 $240,000

Expected increase in customer database per year

$240,000 $240,000

Number of Customers end of year

$240,000 $240,000

Cost of reward per customer

$240,000 $240,000

Difference in Revenue comparing with/without Fielo

$19.984.656,00

Percentage uplift with Fielo

4,43%
Year
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