Founded in 1887 with the invention of the electric dental drill, and in Brazil since 2010, Sirona is the world’s largest manufacturer of dental technology and leader of innovation in the sector. The company develops, manufactures and markets a complete line of dental products, including CAD / CAM (CEREC) systems for dentists and dental laboratories; 2D and 3D imaging systems; instruments and hygiene systems.
What were our challenges?
With its entry in the Brazilian market in 2010, Sirona sought tools to manage the sales force while integrating it with the areas of marketing and support. In 2014, with forecasts of accelerated growth, Sirona implemented a program for its own clients to provide leads.
The objectives were:
What was the solution?
Fielo enabled great flexibility in generating and processing leads provided by the customer base. The solution included:
How did it improve their business?