Article: The power of simplicity in loyalty and incentive programs
Too often people are fooled by the idea that to be clever something has to be complex. At the same time, the appeal of adding new elements to a program at every stage can be really strong.
It goes without saying though, that keeping it simple is always the best way to attract attention and ensure loyalty. This is why, no matter how sophisticated you want your program to be, you have to keep it focused and clear for members. Their ease-of-use will be the ultimate factor in your program's success.
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