Article: Make your resellers brand advocates
All of your product resellers should also be advocates. They need to be marketing your products all the time. And that doesn’t necessarily mean running from door to door screaming your brand’s name, or whipping out your products over lunch – it means using their human face and voice to push your company products over and above your competitors’.
In this article we explore how your company can incentivize channel partners to showcase and sing your brand’s praises.