Article: How to improve lead and opportunity management
One of the most complex and difficult aspects of work in industry is lead and opportunity management. All too often there is no clear process set up for resellers to generate, log and manage their leads from first conversion through to sales closure. The processes that do exist are commonly a confusing mix of ad-hoc technology and in-house spreadsheets which lead to inaccurate data and reporting.
Read this article to discover a few fundamental ways that Channel Engagement programs can help your company with lead and opportunity management.