Article: How to ensure brand compliance from your resellers
Companies everywhere are keen to ensure that all of their marketing communications are clear and consistent, which isn’t all that easy in today’s vast, global marketplace. Resellers often end up misrepresenting product offerings to their customers, or under-selling them.
Read our latest article to find out all about through-channel marketing - striking just the right balance between making sure your brand message is clear and
consistent, and utilizing your channel partners’ knowledge and clout to its full potential.