4 Tools in the gamification toolkit
Applying game tactics and mechanics to a non-game environment is nowadays the bread and butter of channel engagement and incentivization.
At its heart, gamification appeals not just to the part of you that wants a trophy or reward – it appeals to that inner desire for recognition, status and a sense of self-worth. These psychological triggers are some of the most fundamental characteristics of man, and are the essence of what motivates us to action.
We’ve analysed a wide range of gamification strategies and identified some of the most important and effective components to apply to channel incentivization.