After extensive research and interaction with B2B professionals, researchers from the Berkeley business school found that two of the most fundamental behaviors that vendors want to incentivize (and struggle with) are:
1. Getting partners to promote their products over competitors’
2. Getting partners to push new products
A major way that channel partners can achieve these two goals is via cross-selling and up-selling.
Find out how all of the facets of channel partner engagement software can be used to incentivize cross-selling and up-selling from your resellers by reading our latest article.