Why a Native Salesforce Solution is the way to go for channel engagement

By Anna Sophie Gross May 26, 2017

Today’s competitive marketplace calls for strong and agile infrastructure to help drive reseller loyalty and engagement. Some companies try to develop their own engagement programs or look to purchase ones that aren’t built natively on Salesforce. What they really need however, is an engagement program that offers a 360-degree view of their partners, resellers and, ultimately, customers. The best way to achieve this? Getting your hands on a platform built natively on Salesforce.

Instead of simply acting in unison with Salesforce, native solutions operate as part of it. The result? A comprehensive, completely transparent platform that gives you visibility into every step of the sales cycle.

How a Native Salesforce Solution Benefits Your Business

Engagement software and CRM solutions that operate as individual silos don’t deliver many business advantages. It can be difficult to gain a comprehensive view of customers when you’re moving back and forth between two separate systems.

A platform built natively on Salesforce removes the guesswork from gathering data on potential buyers. Not to mention, the benefits to your business are hard to ignore:

  • Native loyalty and engagement technologies give marketers in-depth customer insights. When CRM solutions operate separately, it’s difficult to glean enough usable information about customers. Since a platform that is native to Salesforce automatically integrates customer and commerce data into your CRM, you’re presented with new opportunities for cross selling and upselling. Plus, an all-in-one solution eliminates any data disparities that might arise when gathering information from two separate systems.
  • Salesforce native applications are time-and cost-effective. Two separate systems mean twice the cost, twice the upgrades and twice the hassle. Instead of launching a Salesforce integrations system, solutions native to Salesforce grant you access to CRM and lead generation tools in one centralized location. All functions – workflow, user data, upgrades, etc. – live in a single system. This mitigates the need to spend valuable time and monetary resources making sure your program and CRM solution are communicating.

A Loyalty and Engagement Platform Built on Salesforce Is Here

At Fielo, we understand the value of connecting with your resellers. It’s a task that’s impossible to achieve without a robust incentive program which works in unison with your CRM.

So we decided to build a solution that brings Salesforce and channel loyalty and engagement technology together seamlessly.

Built natively on Salesforce, Fielo technology helps businesses generate more revenue, build relationships with resellers and scale easily for growth. You’re 100 percent connected to your VARs, contractors and resellers, 24/7.


2016 | Guide | Harnessing Technology in Channel