Learnings from Manufacturers: Channel and Customer Loyalty becomes critical

Sep 22, 2017

Authored by Tim Harmon

Participate today in the “Customer & Channel Incentive and Loyalty Program Trends” Survey and learn valuable insights.

In my discussions with marketing and distribution channel professionals at manufacturing companies – ranging from building materials to industrial equipment to electronics – they consistently tell me that their concerns w.r.t. the loyalty of their channel partners and/or customers are growing.  Partners and customers seemingly have more and more product choices, and less and less time to consider those choices … and often fall back to the first provider on a search results page, or the lowest-cost provider.

But savvy marketing pros are employing innovative incentive & loyalty programs and using modern technology solutions to make themselves sticky to their partners and customers.  We just launched a short survey to benchmark exactly how those professionals are executing their strategies and programs, specifically having to do with:

  • Budget allocations
  • Partner and customer adoption
  • Shared models involving distributors
  • Technology approaches

If you want to see where you stand relative to your peers, click here to take the survey.  We’ll send you the results and insights. And as an added benefit, you’ll be entered to win a $100 Amazon Gift Card.

About Tim Harmon:

Tim is a renowned tech industry analyst, having helped more than a thousand channel and marketing professionals develop and manage their go-to-market via the application of digital technology, economic models, best practices, metrics, and competitive intelligence. Tim’s domain knowledge spans channel management, “outside the 4 walls” marketing (channel marketing, social marketing, advocate marketing), database, integration, and business intelligence technologies. Tim is a noted speaker at industry conferences involving partner networks, cloud computing, business intelligence, and performance management.


Prior to Nuvello, Tim was the principal analyst on the B2B Marketing team at Forrester Research for 9 years on channel strategies and technologies. All told, Tim has over 25 years’ experience in executive management and mentoring roles in the vendor, user, industry analyst, and venture capital aspects of the tech industry. Tim attended Iowa State University, where he majored in computer science, business administration, and math. Contact Tim Harmon.