How Fielo can help you build a: Value Added Reseller (VAR) Incentive Program

By Anna Sophie Gross Apr 7, 2017

Y􏰘our v􏰉alue added resellers serv􏰉e as an ex􏰕tension of􏰀 y􏰇our sales team and h􏰄ave a significant impact on your product sales, market penetration and customer satisfaction. The Fielo VAR Incentive program allows tec􏰄hnology􏰇 v􏰉endors to in􏰅fluence VAR activities􏰇 and drive sales results from this critical channel. The Fielo􏰂􏰃 program is designed to:

> Enhance product knowledge & certification
> Increase sales and VAR profitability
> Provide end-customer feedback and market insights

Here is how the program works:

The main objective of this program is to incentivize your value added reseller to complete high-value activities like product training, achieving sales targets and participating in co-marketing initiatives. However, Fielo does not limit you to these examples – you determine the VAR behavior you’d like to reward. Some common activities within this program are outlined below.

Training - Completion of product education and certification and improve produce sales expertise

Revenues - VAR achievement of sales performance targets e.g. software and hardware sales

Marketing Initiatives - Participation in select marketing and demand generation initiatives e.g. social media amplification and trade shows

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